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Digital Marketing Senior Specialist/Manager

<Overview>

In this position, we will work on the optimization of existing digital promotion in Japan and the development of new channels for business support. To that end, we will work with the marketing, sales, legal, medical, IT, etc. departments to carry out multi-channel projects using digital technology, and to bring in customers, digital channel mix tailored to customers (website We hope to demonstrate leadership in the development of optimization programs, webinars, webinars, social networks, apps, etc.). You will also be involved in the development of new patient programs to improve patient QOL.

<About the company>

A global pharmaceutical company committed to setting new standards in healthcare and providing 7 billion people access to high quality medicine. They offer a growing portfolio of more than 7,500 products, including prescription generic, branded generic, brand-name and biosimilar drugs, as well as over-the-counter (OTC) remedies. They market our products in more than 165 countries and territories, and every member of our approximately 35,000-strong workforce is dedicated to creating better health for a better world.

The company's mission is grounded in their belief that every person matters and should have the opportunity to live the healthiest life possible. They have built their business model consistent with this belief, and through it, they are impacting people around the world with each passing year.

Providing universal access to medicine is the core purpose of their business.

To provide access, they strive to satisfy the needs of an incredibly diversified global marketplace whose economic and political systems, approaches to delivering and paying for healthcare, languages and traditions, and customer and patient requirements vary by location and over time.

<Overview>

In this position, we will work on the optimization of existing digital promotion in Japan and the development of new channels for business support. To that end, we will work with the marketing, sales, legal, medical, IT, etc. departments to carry out multi-channel projects using digital technology, and to bring in customers, digital channel mix tailored to customers (website We hope to demonstrate leadership in the development of optimization programs, webinars, webinars, social networks, apps, etc.). You will also be involved in the development of new patient programs to improve patient QOL.

<Responsibilities>

Primary Duties and Responsibilities- Plan and conduct digital marketing campaigns closely linked to the commercial strategy and verify effectiveness- Enhance existing activities including E-Detail-To enhance customer access and impact existing non channel (e.g., SNS, e-mail) in the - start the new digital program - persistent patients, improve reformulated rate evaluate innovative digital techniques to help drug compliance leverage - Explore the possibilities of virtual MR- strengthen data linkage to support decision making with sufficient information and improve effectiveness and productivity (closed loop marketing; CLM) - Evaluate and report the results of major activities (ROI, verification of KPI)

  • Stakeholder management liaising closely with Head MSL, HEOR and Head Network Management
  • Project Management
  • Identification, analysis, evaluation and implementation of Business Development opportunities
  • Training new employees on product information in unit marketing/sales in cooperation with the Medical team
  • Represent the company in national and international boards as well as marketing events

<Skills>

- At least 2 years of experience in digital marketing and customer behavior

- Good knowledge of website analysis tools

- Basic IT skills

KEY WORDS: マーケティング、マルチチャンネルマーケティング、ソーシャルメディヤ、メディヤ、シニアスペシャリスト, マネージャー、デジタルマーケティング、東京

To find out more about Real Staffing, please visit www.apac.realstaffing.com

Real Staffingについてもっと詳しく知りたい方はこちらへ→ www.apac.realstaffing.com/ja